Haute Ambassador: Back in the Game and Busier Than Ever

Photo Credit: Photos Courtesy of Joe Scarnici for Evian, Victor Book for Sugarpova and John Russo

Spring has been quite the whirlwind! My intense practice schedule coupled with some new developments on the business front have made me even more excited and energized about the season ahead. I’m beyond thrilled to be back on the court, interacting with my fans and continuing to see my team’s business efforts moving the needle. But tennis is only part of the reason that I’ve been so busy. Sugarpova continues to make remarkable strides forward: we just announced a product expansion anda retail expansion! Not only are new product classifications like truffles and flavored bars now available, but consumers can find Sugarpova at 7-Eleven and Kroger stores nationwide. I’ve worked so hard on this business over the years and am confident that this growth trajectory will take our company to some great places.

Photo Credit: Photo Courtesy of Joe Scarnici for Evian

Another fun factor keeping me busy is the new app, Charly—a cool, online marketplace platform available for iOS and Android (4.3 and up). For those who follow me on Instagram, Facebook and Twitter, you know that social media is a big part of my day-to-day. I love connecting, sharing and, well, being social—with friends and fans alike. So when I was approached with the chance to invest in a new platform where social media meets the shared economy, I was sold. Headquartered in Toronto, Charly is the first on-demand social marketplace platform of its kind that gives users direct one-on-one access to experts and influencers (like yours truly!) via live video, voice notes and direct messages. Connecting with fans and consumers is important to me and I’m grateful for the various opportunities I continue to have both on and off-court to laugh with, talk to and inspire those who have been so very supportive of me over the years.

Photo Credit: Photos Courtesy of Joe Scarnici for Evian, Victor Book for Sugarpova and John Russo