Haute Secrets Boston: Bert Jacobs of Life is Good
Who would think a simple phrase could change everyone’s outlook? Bert and John Jacobs certainly did when they created the Life is Good brand. The power of positive thinking got its start in 1989 when the Jacobs brothers started selling the now famous optimistic T-shirts throughout Boston.
Photo Credit: Life is GoodSince then, the brothers have turned that simple phrase into a $100 million lifestyle brand that now donates 10 percent of its annual net profits to help kids in need. (They have donated over $11 million; primarily through Life is Good products, events, and community fundraising efforts).
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