Haute 100: Randi Zuckerberg Joins HSN in Hopes to Reach New Demo


HSN, formerly known as the Home Shopping Network, has tapped Haute 100 lister Randi Zuckerberg to help the network tap into the millennial women demographic. According to Fortune, Zuckerberg will join the networks latest series American Dreams.

The show follows aspiring investors as they attempt to sell their products on-air directly to consumers. The series kicked off last summer Aug. 15th, which featured inspiring stories of some of HSN’s most successful brand partners, including: Serious Skincare, Benefit Cosmetics, R.J. Graziano, Jay King, GIII, DeLonghi, Violife, Donatella Arpaia and Wakaya Perfection. The mini-series event ran every evening at 9 p.m. (ET) through August 12.

Zuckerberg also appears on Oxygen’s Quit Your Day Job, an immersive new docuseries exploring the exciting world of entrepreneurship. Through her leadership, aspiring millennial entrepreneurs will have an opportunity to receive once-in-a-life time chance to pitch themselves and their innovative ideas to the angel financiers. According to Oxygen, the investors will provide on-site, hands-on mentoring to the young professionals, who must prove they have what it takes to turn their concept into a viable business. Lea Goldman, the Executive Editor of Marie Claire Magazine, will also provide business tips to the entrepreneurs and viewers in each episode.

Zuckerberg, who is the former Director of Market Development and spokesperson for Facebook and a sister of the company’s co-founder and CEO Mark Zuckerberg, is a force to be reckon with in Silicon Valley. She is a New York Times bestselling author and she has worked on a number of shows and digital content for PayPal, the Clinton Global Initiative, Cirque du Soleil, the United Nations, Bravo and Conde Nast, among others. She is a regular on a number of shows such as NBC’s TODAY show.

Most recently, the tech entrepreneur has started challenging partygoers to—gasp—engage with one another regardless of life’s little tech distractions. For her tips, click here.

Featured photo via Facebook