Haute Auto, News | April 1, 2016

Maserati Levante Arrives in Dubai

Haute Auto, News | April 1, 2016

Arriving in glamorous style in Dubai, The Maserati Levante marks a turning point in Maserati’s history. The luxury SUV, which made its World Premiere at the 2016 Geneva Motor Show, debuted in the UAE at Al Tayer Motors, the official importer-dealer for Maserati, for a special preview event.

The Levante name was inspired by a warm, Mediterranean wind that can change from mild to gale force in an instant, mirroring the character of the first Maserati SUV, enabling the Trident to access the largest luxury segment in the world and contributing to creating of the most complete product line-up in Maserati’s history.

Maserati Dubai
Umberto Cini, Managing Director Maserati Middle East, India and Africa with Hossam Hosni, General Manager, Luxury Auto of Al Tayer Motors pose with the haute Maserati Levante.

“This is the first ever SUV by Maserati, so it is a complete game-changer, particularly for the UAE. Maserati is renowned for exotic sports cars, so our mission was not just to build an SUV, but to build a Maserati. Exciting times are ahead and we are glad to be able to offer Maserati aficionados a completely new experience. We expect the car to be in UAE showrooms from July onwards,” said Hossam Hosni, General Manager Luxury Auto at Al Tayer Motors.

The Levante is based on the evolution of the sedan platform, designed exclusively by Maserati. Its design brings a new concept to the SUV world, combining spaciousness and coupé lines while achieving the best aerodynamic efficiency in its segment.

 

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