Lucy Liu Steps Into Role as Brand Ambassador for Bruno Magli

Photo Credit: Nino Muñoz/CBSLucy Liu has been named the brand ambassador for Bruno Magli‘s returning women’s line. 

The luxury Italian brand is relaunching its beloved womenswear line after a three-year hiatus, just in time for the Autumn/Winter 2016 season, and Liu, an actress, director and humanitarian, is the perfect gal for the job.

Keeping in line with the heritage of Bruno Magli, the debut collection will feature signature hardware and ornamentation, as well as fine detailing in leather, patent leather and calf suede. The shoes, which will be produced in Bruno Magli’s heritage colors such as nudes and blacks, as well as brights for fall will have a very distinctive look with inspiration taken from the brand’s archives. It will include both heels and flats, with a basic pump starting at $450 and a high boot retailing for approximately $1,100. 

Liu, the star of the TV series Elementary as well as the recently released Kung Fu Panda 3, is a fashion icon in her own right and longtime friend of the brand. As part of the relaunch, Liu and Bruno Magli will collaborate to release a style in her namesake.

As a UNICEF Ambassador since 2004, involving herself in its campaigns and initiatives, Liu has been influential in supporting the organization’s mission of saving and improving children’s lives worldwide. As part of her partnership, Liu will be donating a portion of her proceeds to benefit UNICEF.

“I am honored to partner with Bruno Magli on its Women’s Collection and the creation of the ‘Lucy Shoe’.  The opportunity to creatively explore my lifelong love of shoes with a brand I respect and admire is a dream opportunity.  I hope everyone enjoys this shoe as much as we enjoyed designing it,” the actress said in a statement “As a UNICEF Ambassador, I’ve seen UNICEF’s work first-hand to support children around the world.  I am proud to be making a donation to UNICEF’s programs which provide lifesaving resources that save and protect the world’s most vulnerable children.”