Taking Dallas to the Next LEVEL: Gallery Owner Brandy Adams

By definition a muse is a person — most likely a woman — who is a source of artistic inspiration. If the city of Dallas were to have a muse; it would be Brandy Adams, a Florida native raised in Dallas whose creative talents have given her the opportunity to pursue a diverse career path. Beginning her career as a professional makeup artist and hairstylist she worked in all realms of the fashion and television industries, which led to her being internationally represented by Dallas’ Page Parks Management. During an impressive 14 year career Adams worked with renowned artists and clients including David LaChapelle, Thomas Heisner, Craig DeCristo, Ford, JC Penney, Toni & Guy Hair Salons, in addition to local publications Modern Luxury Dallas, D Magazine, and The Fort Worth Star Telegram.

Adams’ versatility and passion for all forms of creative expression led her down a prolific path of discovery as a self-taught painter and dancer. Becoming a painter, she was able to easily identify with artists’ experiences and became passionate about creating opportunities for them to exhibit their work while navigating the complicated art scene. Truly believing that art has the power to enrich people’s lives Adams decided to open WAAS, her first art gallery. Walking through the doors of the WAAS Gallery, it’s easy to understand why it has been nominated as one of the best galleries in Dallas two years in a row. Housed in a historic, two-story building located in the epicenter of the Dallas art community its exhibitions functioned as a local incubator for emerging artists. Consistently pushing the envelope of creativity, Adams successfully conceptualized a hybrid exhibition environment that modeled the aesthetic of a museum quality installation.

The beginning of the new year brought a lot of changes to WAAS and Adams decided to take all the achievements and growth of the past four years and build upon its successes with the rebranding of the gallery into LEVEL, her newest program and vision to create a place that not only fosters the relationships between artists and collectors, but also supports ongoing relationships with the Dallas community. The gallery’s upcoming exhibits will concentrate on socially and politically engaged works that strive to create visualizations and conversations about themes related to identity and power. With the rebranding, Adams is looking forward to WAAS continuing to exist outside of Dallas and will continue to curate exhibitions under the brand name in Los Angeles in collaboration with NGR Recording; the new home of WAAS Gallery.