Haute 100: FB Now Let’s You Add Animated Reactions to Statuses


Mark Zuckerberg, along with his Facebook team, has been working feverishly to make his 12-year-old social media network the best social media site our generation has ever seen. The latest modification announced is to the “Like” button. Facebook has added a plethora of reactions to the “Like” tab.

The company said, “News Feed is the central way you can get updates about your friends, family and anything else that matters to you, and the central place to have conversations with the people you care about. We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel. That’s why today we are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way.”

Launched Wednesday, Feb. 24th, Facebook users can now add a reaction that best suites the status. How does it work? Hold down the “Like” button on mobile or hover over the “Like” button on desktop to see the reaction image options, then tap either “Like,” “Love,” “Haha,” “Wow,” “Sad” or “Angry.”

Since last year, the social media site has been testing the reactions tab. Facebook conducted global research including focus groups and surveys to determine what types of reactions people would want to use most. Thus far, Facebook has received positive feedback. The addition of the reaction tab may be the best update for Facebook users, as the “Like” button doesn’t always express how one may feel about a status, article, video, etc.

Past updates includes:

  • Tweaks to the New Feed algorithm to try to give more prominence to stories that people find meaningful.
  • Facebook Sports Stadium, a dedicated place to experience sports in real-time with your friends and the world.
  • A “Safety Check” for all disasters.

Check out the video below to see how it works.