Emporio Armani Sounds Rocks Hollywood

Photo Credit: John Sciulli/Getty Images for Armani

Emporio Armani celebrated its new Rodeo Drive boutique and its Emporio Armani Sounds initiative with a seriously cool Grammy week shindig in Hollywood last night.

Emporio Armani Sounds is an initiative which has included concerts in major cities around the world featuring talents such as Charlie XCX, Lion Babe, Kindness, La Roux etc, solidifying the tight link between the brand and music. With the launch of a dedicated app last year, customers can experience the full scale of the series and activities from anywhere in the world.

The brand brought in two huge names for its Hollywood event: a live set by Brandon Flowers of The Killers and a DJ set by Grammy Award winner and 2016 nominee Mark Ronson.

Roberta Armani hosted the private event at Neuehouse (former headquarters for CBS and previously the home of iconic television shows, live performances, and recordings), which was attended by over 700 guests included Abigail Spencer; Austin Stowell; Ben Barnes; Charlie Carver; Chord Overstreet; Colson “Michelle Gun Kelly” Baker; Darren Criss; Diplo; Dominic Sherwood; Holland Roden; Kendrick Sampson; Leon Else; Max Carver; Nolan Funk; Olivia Holt; Sarah Hyland; Tom Cocqueral (all of whom were wearing the brand upon arrival). 

Other notable guests at the fete included Ryan Seacrest, Paolo Sorrentino, Randy Jackson, Anthony Mackie, Skillrex, Nicole Scherzinger, BORNS, Echosmith, Leigh Lezark, Geordon Nicol, Floriana Lima, Francesca Eastwood, Fuschia Kate Sumner, Glen Powell, Group Love, Ioan Gruffudd, Isabelle Cornish, Jesse Joe Stark, Katie Nehra, Leon Bridges, Mayer Hawthorne, Mr. Hudson, Ryan Cabrera, Sarah Jeffrey and Yael Grobglas.

Photo Credit: John Sciulli/Getty Images for Armani