Inside The ONE Sotheby’s and Miami HEAT Partnership

Daniel De la Vega

ONE Sotheby’s International Realty (ONE SIR) and the Miami HEAT have announced a multi-year partnership. Meaning they will become active supporters of the many philanthropic activities the team is involved with and once a year they will contribute to the Miami HEAT Charitable Fund and annual sponsorship of the HEAT Thanksgiving Celebration.

“This partnership is about two incredible brands joining forces to promote what makes Miami the most magnetic metropolis in the world,” said Daniel de la Vega, president of ONE Sotheby’s International Realty.

De la Vega sees this as a perfect partnership because, “ONE Sotheby’s International Realty celebrates the heart and soul of our eclectic city just as the Miami HEAT embodies the unique spirit and pulsating energy that is Miami.”

Besides involvement in charity work with the HEAT the ONE SIR will be significantly present at all HEAT home games with their branding prominently displayed on the court-side area next to the players’ benches that are usually filled with high-profile and celebrity attendees, as well as, on other premium areas of the AmericanAirlines Arena.

To promote the new partnership several campaigns will be launched on social media and several events will be hosted by ONE SIR like a 2015 ONE SIR Pep Rally involving the HEAT Experience with the four-time most popular dance team in the NBA, the Miami HEAT dancers, Burnie the team mascot, the Xtreme Team and arena host Uptown Dale and more.

“Our partnership with One Sotheby’s International Realty reflects a powerful like-mindedness: pursuing excellence at every level of the business,” said Eric Woolworth, President of The HEAT Group’s Business Operations. “Our brands also share one overarching goal: to represent the world class city of Miami with talent and humility.”

The Miami Heat Charitable Fund Mission was founded in 1997 and supports programs for the betterment of at-risk families in South Florida. They also provide educational scholarships for high school students and partners with inner-city elementary schools to fund after school programs. For more information visit the Miami HEAT: Community page.