SF: Neiman Marcus Introduces Exclusive Truly NM Collection

Photo Credit: Neiman Marcus

Neiman Marcus fans will happy to know that the luxury department store has gotten even better with the introduction of Truly NM, a curated collection of exclusive items developed specifically for Neiman Marcus in partnership with over 50 of the world’s top design houses. Participating vendors include, but are not limited to, Christian Louboutin, Gucci, Givenchy, Prada, Valentino, Tom Ford, Donna Karan, rag & bone, Moncler and Shinola. This ongoing initiative brings exclusive products spanning all categories including men’s and women’s apparel and accessories, beauty and fragrance, children’s, home and pet.

In an effort to highlight Neiman Marcus’ outstanding vendor relationships, Neiman Marcus is bringing Truly NM to all 41 stores and online. “We have incredible vendor partners with some of the greatest brands in the world.” said Jim Gold, Neiman Marcus President and Chief Merchandising Officer. “We developed Truly NM to present these exclusive products in a comprehensible and compelling way.” Truly NM was designed to effectively call out a subset of the incredibly wide assortment of exclusives that that the retailer has long-prided itself on. This initiative continues Neiman Marcus’ goal to offer the finest merchandise, in beautiful settings, with exceptional customer service.

There are several themes addressed throughout the Truly NM exclusive product. J Brand Jeans, Current/Elliott, AG Adriano Goldschmied, FRAME, rag & bone, and 7 For All Mankind each created distressed or embellished denim. A range of poncho styles, perfectly on-trend for fall, are offered from Dolce & Gabbana, Burberry Prorsum, Alexander McQueen, Escada, Derek Lam, Etro, and Brunello Cucinelli. Others took cues from Neiman Marcus’ iconic butterfly, working the inspiration into designs. Prada created a whimsical satchel and clutch with a print of a woman with a butterfly atop her head and Manolo Blahnik covered their timeless Hangisi pump and flat in a butterfly-print satin.

Robust in-store signage and displays highlight the Truly NM product, which begins delivering to stores this month. Items are easily recognizable to customers with a designated yellow Truly NM hangtag or sticker. Die cut yellow butterflies adorn Truly NM mannequins. Online shoppers may visit the dedicated page, www.neimanmarcus.com/trulynm.

Here’s a look at some of the Truly NM items.

Photos courtesy Neiman Marcus