How To Get A Golden Ticket To The House Of Krug With Sotheby’s

Krug, the world’s best-rated house of champagne, is opening up their gates for a once in a lifetime look at the official House of Krug in Reims, France. An auction hosted by Sotheby’s on September 25th will see a lucky bidder win a two-day tasting experience they’ll never forget.

This ‘golden ticket’ event will celebrate the rare Krug Private Cuvée 1915. Only four bottles of this extravagant vintage Champagne exist in the famed Krug cellars, and you could be one of the select few who try it. The history behind this bottle alone is a true testimony to the courage and generosity of the House of Krug. After the capture and imprisonment of her husband during World War I, Jeanne Krug ran the House of Krug. During this time she created the 1915 vintage, but not without the help of her resilient winegrowers. The perseverance and passion of her winegrowers through these incredibly difficult circumstances created a truly special Champagne. It almost feels as if there really is 100 years of history in the bottle.

In her diary, Jeanne noted, “Every time I evoke the wines from 1914 and 1915, I meet general admiration for the fearless dedication of the producers and traders.”

Not only will the successful bidder be able to try one of the limited edition bottles of Krug, they will also be taken back in time to the 1915 harvest. The experience will bring history to life one hundred years later and bring you into the specific context of the time.

“NOW IS NO ORDINARY MOMENT IN TIME.
NOW IS UNIQUE AND NOT TO BE MISSED.
NOW IS YOURS, SO SPEND IT WISELY.
WITH FRIENDS, WITH KRUG, WORLD’S BEST-RATED HOUSE OF CHAMPAGNE.
SINCE 1843, THE MOST PRECIOUS EXPRESSION OF NOW.”

Of note, while there is no specific point of contact for the 1915 Krug Experience auction, HauteLiving.com readers may visit the Sotheby’s website and register to bid through their online portal. Additionally, those interested in bidding may contact the Sotheby’s Bids Department at 212.606.7414 and submit a bid by phone.