British designer Stella McCartney has collaborated with Adidas to design the kits for Team GB in next year’s Olympics, taking place in Rio. This is McCartney’s second stint designing for the British athletes, following the success of her pieces in the 2012 Olympics.
“It is a great honour to work with our great athletes again to make them proud with the designs we are creating for them,” said McCartney of the announcement. “The kit in London 2012 was so iconic and was part of so many special memories for me personally. I am looking forward to seeing the new designs made up and hopefully I will get to wear them and be part of another incredible Olympics in 2016,” commented Jessica Ennis-Hill, who won gold in the heptathlon in the 2012 Olympics. McCartney, who was commissioned back in April 2014 for the role, will design the kit for British athletes at both the Olympic and Paralympic Games, as well as a collection of supporters’ apparel. Set to be an entirely different and new design to the one in 2012, the new kits will be revealed next April 2016 and are set to feature new innovations from Adidas. Moreover, McCartney has been working with a number of athletes, including Ennis-Hill and Laura Trott, on the designs, which have gone through rigorous rounds of testing that will continue well into next year before the official launch. Other athletes such as diver Tom Daley to cyclist Lizzie Armistead were also involved in various stages of the design process.
As well as taking up her role as Creative Director for the Adidas Team GB official kit for the second time, McCartney currently also designs her own line for Adidas, which is now in its 10th year. Earlier this year she also launched Adidas StellaSport, which is aimed at a younger customer with athleisurewear looks and a more street style vibe. The designer’s kits for the 2012 Olympics, meanwhile, were the “most successful Olympic range ever” with its items selling out all over the UK and beyond.
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