MIA: Brazilian Activewear Brand Live! Comes to Lincoln Road

A trendy new Brazilian activewear/lifestyle brand is opening up its first store in the United States on Lincoln Road. Currently with eight stores in Brazil, Live! will be setting up shop on Lincoln Road for a one year pop-up shop. In the future, the brand has plans to expand in Florida and California.

Since 2002 Live! has been competing in the upscale sportswear market, way before the new “athleisure” craze took off. The brand later added beachwear to the mix and has a casual collection coming soon. Their designs are colorful and fashion forward no less, but products are also made with resistant fabrics called Active Fabric. So materials have a light compression that won’t leave marks on the body and offer UV protection as well.

Their goal is to “inspire you to reach your dreams of a more active, healthier and happier life.” It doesn’t hurt that you’ll be doing so in style. But Live! didn’t forget about the men either. Though it’s not extensive, men too can jump on the Live! activewear bandwagon too, with graphic t-shirts and tanks created in the same fashion.

The fitness clothing for women ranges from vibrant body suits, sports bras leggings, shirts, skorts and jackets. With accessories such as leg warmers, super cute patterned and solid work out gloves, towels, water bottles and hats. While the beachwear line includes bikinis, one-pieces as well as mix and match bikinis, kaftans, dresses and shorts.

Check out Live!’s online store here or go to the same website to read their motivational blog that features articles from how to pick the right sports bra for the best support to top fitness retreats and how to ace the athleisure trend.