London: What Do Iron Maiden and Harrods Have In Common?

There is no shortage of pop-up clothing stores and restaurants in every major city, but a pop-up for private jets – that’s just something you don’t see every day. Harrods and Iron Maiden singer Bruce Dickinson are collaborating to open a temporary shop for luxury private jets.


While you probably know Dickinson for his rockstar status, he also is the chairman of aircraft dealership Aeris Aviation. The Iron Maiden star has always had a passion for planes. In the Nineties Dickinson earned a commercial pilot’s license in Florida, which he would use to fly his band on tour in 2008/9. Now in 2015, Dickinson and Aeris have opened their pop-up offering special-edition Harrods jets. Each plane will have Harrods branding and will come with an incredible $50,000 store gift card. The line of luxury jets is set to target the ‘lower end’ of this market with a relatively inexpensive price points for the mega-rich Harrods shoppers. A Gulfstream G650 jet will run you around £41 million, Aeris Aviation’s pop-up is selling Eclipse 550 jets made by One Aviation for £2.2 million.

The Eclipse 550 is a six-seat jet that can cruise at an altitude of up to 41,000 feet. It has the capability of reaching 430mph and has a range of 1,125 nautical miles. The stunning design is further enhanced by the jets remarkable fuel efficiency. Aeris claims that their jet is the most fuel-efficient twin-engine in production at the moment. It uses only 200 liters of fuel per hour while cruising. The only fault we could find is the lack of a lavatory, posing as a big problem for some buyers.

The director of Harrods Media, Guy Cheston commented, “Harrods has always prided itself on offering the most exclusive and unique products and the Aeris Eclipse 550 personal jet is certainly one to excite our discerning clientele. We will be hosting the pop-up in-store for the month of August, where customers can meet experts from Aeris Aviation to find out more about this remarkable jet.”