Be BLO ’wn Away at BLO London

Blo is the brainchild of Ari & Vanessa Yakobson, and is North America’s original blow dry bar since 2007. Fairly new to UK shores, Blo champions in only one entity of hair: styling. They don’t do cuts or colour, and therefore give more an ‘experience’ to their clients who come out relaxed and not just look but feel fabulously refreshed and anew. Haute Living interviews Irina Squire, franchisee of Blo London, and finds out why women are currently being ‘BLO’wn away.

HL: Why are blow dries so popular now?

IS: Blow dries are popular now, as this used to be saved for a special occasion, whereby now, they are quick, and at an incredibly accessible price point making them true, ‘affordable luxury’. Our mandate is to give our clientele a good hair day that lasts, no matter their time or schedule restrictions. Customers leave with a liberating confidence, allure and style they can call their very own.

HL: What services and treatments does Blo offer?

IS: With 7 styles featured on their hair menu from softer sultry curls, ‘Pillow Talk’, to razor-straight and smooth ‘Executive Sweet’, there’s a style for everyone to have endless good hair days. Blo also does express file & polish manicures, pedicures and long lasting shellac, deep conditioning treatments, as well as hair extension treatments and private group parties.

HL: How do you define convenience in your service?

IS: Our branch the only branch of Blo’s in the world, that offer Breakfast Club-where you can book a blow dry between 7-10a.m., Monday thru Friday, with a continental breakfast included. (Talk about having your croissant and actually be able to ‘eat it!’) This is perfect for those working in the city who finds it difficult to find time for themselves. We often take walk-in appointments too as we know how difficult it can be to make time for yourself.

HL: What is next for Blo?

IS: Blo, London will soon also be launching their very own TV channel that will showcase: our stylists, tips and tricks of the trade, and special projects with partners for events like London Fashion Week and other major beauty brands.

So far, Blo has been adored and massively talked about online by beauty and fashion media, bloggers and seemingly perhaps, are the most talked about secret among women at the moment. Hairdressers who are reading this however, should not be worried, as their mandate is: “ You’re not cheating on your hairdresser”.

Find Blo tucked within the historical Market Piazza of Covent Garden:

34 The Market (Covent Garden)
The Piazza, London WC2E 8RE
+44(0) 207 836 5115

blocoventgarden@blomedry.com