Haute 100 MIA: Tommy Hilfiger Reveals Campaign Starring Behati Prinsloo


Celebrating its 30th year in the fashion realm, Tommy Hilfiger has unveiled its new fall 2015 ad campaign.

Photographed in Monterey Park, California, the fashion-forward football themed campaign feature supermodel Behati Prinsloo, who returns as a brand ambassador for the second consecutive season. Prinsloo costars include past ad stars Julia Hafstrom, RJ King and Miles McMillan as well as new comers Bruno Fabre, Nate Gill and Simon Nessman.

Appropriately titled “Team Hilfiger,” the scene is brought to life with the help of some hunky football players. Shot by Craig McDean and styled by Karl Templer, the ultra-cool campaign is centered on the lifestyle brand’s women’s collections.

“American football has always been one of my favorite sports and for Fall 2015, we look to the iconic game for inspiration in our advertising campaign and collection,” said Tommy Hilfiger. “As we commemorate our milestone 30th anniversary, we capture all the eclectic details of game day fashion – from athletic stripes to metallic touches and collegiate insignia, all reinvented with our trademark twist that’s irreverent and cool.”

The ad campaign will make its grand debut Aug. 3. Fashionistas around the world will be able to access exclusive clips from the behind-the-scenes video with Prinsloo. More importantly, if you’re not following the South African beauty, you may want to hit the follow button to be able to get a special social media direct message and a sneak peek before the official campaign video and images are released over the Tommy Hilfiger platforms.

“Our Fall 2015 global advertising campaign marks the 30th anniversary of our lifestyle brand,” said Avery Baker, Chief Brand and Marketing Officer for Tommy Hilfiger. “For three decades, we’ve grown and evolved our brand to achieve incredible global recognition, sharing our inclusive and irreverent attitude with our consumers worldwide. Today, our advertising campaigns have a unique signature visual identity that conveys our classic American cool DNA, and we’re further extending our reach through extensive investment in digital, print, outdoor and direct marketing channels.”

Team Hilfiger will appear in a number of September issues, with cover gatefolds and double pages.

To get access to the haute behind-the-scenes content Follow Behati Prinsloo on Instagram here.

(Photo via Tommy Hilfiger