Haute 100 MIA: Tommy Hilfiger Appoints Surprise New Head of Marketing


Tommy Hilfiger Corp. has delegated an additional role to its Vice President of Global Communications Abdel El Hamri. El Hamri will also assume the role of the senior vice president of marketing and communications of the Americas.

Having been with Tommy Hilfiger Corp. for more than 10 years, El Hamri is no stranger to the inner workings of the American fashion brand. El Hamri has held a number of positions during his tenure at Tommy Hilfiger. In 2013, he was named vice president of global communications. Prior to that, El Hamri headed the marketing and communications for the EMEA region.

As the senior vice president of marketing and communications of the Americas, El Hamri will take over duties from Heather A. Vandenberghe, who resigned as executive vice president of marketing and communications in January, according to Women’s Wear Daily.

As a result of the additional role, El Hamri will have to relocate from the Amsterdam corporate location to the New York City offices. This is effective Aug. 1st.

“In his more than 10 years with Tommy Hilfiger, Abdel has been a key contributor to the development of the brand around the world. His experience within our organization and the industry will provide strong continuity of leadership for our global teams,” said Avery Baker, chief brand and marketing officer at Hilfiger. “In his new role, he will lead our integrated marketing and communications strategies to elevate the brand and drive growth in the Americas region, while continuing to oversee our communications efforts globally.”

In a recent earning report of PVH Corp., which represents Calvin Klein, Speedo Van Heusen, IZOD, ARROW, Tommy Hilfiger and more, PVH exceeded earnings guidance by $0.10 per share. The outperformance is a result of the international Calvin Klein and Tommy Hilfiger businesses.

According to the report obtained by The Street, Tommy Hilfiger business revenues on a constant currency basis increased by one percent in the first quarter. The increase was a result of steady performance in the international business, including a two percent increase in European retail comp store sales. At wholesale, the Tommy Hilfiger European business continues to outperform its competition.

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