Haute 100 MIA: Sean ‘Diddy’ Combs’ Inks Distribution Deal With AT&T U-verse
Sean “P. Diddy” Combs has recently signed a deal with AT&T U-verse to make Revolt TV available to U-verse TV customers.
Starting Monday, July 27th , the multi-genre music network will be available in the U300 package. The partnership also includes rights to on demand video and content on the go. As a result, AT&T U-verse customers essentially have unlimited access to the entrepreneur’s “#1 name in music.”
“This is a historical day for Revolt With a major player like AT&T, more people will be able to access the hottest music and original content on every screen and device,” said Sean ‘Diddy’ Combs, Revolt Chairman. “This agreement shows the world that REVOLT is a force in the media industry.”
Revolt, which launched in 2013, has become one of the fastest growing new music cable channels. In the fall of 2013, the music mogul debuted Revolt with the hopes of making it the ESPN of the music industry. During the inaugural day, Combs aired from the front steps of the Notorious B.I.G. home in Brooklyn. Alongside former MTV VJ LaLa Anthony, Combs played a plethora of music tracks. The website live-streamed the first three days.
Since then, Revolt has became a growing force in the entertainment industry having inked a deal with a number of companies such as iHeartRadio’s syndicated, award-winning radio show “The Breakfast Club” to televise the show live Monday through Friday.
“AT&T is excited to bring REVOLT programming to our customers,” said Mel Coker, chief marketing officer, AT&T Home Solutions. “REVOLT is a great fit as we strive to bring our customers the content they want, when and where they want it.”
Revolt TV’s SVP, Head of Content Distribution, James Brown continued, “We are extremely excited about this new deal with AT&T. This is another strategic step forward with an incredible organization as we approach our second year.”
“REVOLT is squarely positioned on super-serving millennials on all the devices they consume content. “This robust multi-platform agreement with AT&T ensures that REVOLT is easily accessible and increases the visibility and authoritativeness of our brand,” added Revolt TV’s CEO, Keith Clinkscales.
(Photo via Instagram)