The Pass Launches in London’s Covent Garden

London’s Covent Garden—known as a shopper’s paradise—is set to become even more exciting with the launch of new app, The Pass. Available to download on your smartphone, the app will give visitors an exclusive insight into the area, with special offers and rewards that will truly personalise the shopping experience there.

Created as an interactive map, the new app is a must-have for those wanting the low-down insider-only knowledge on the area, especially when it comes to retail. “We’ve spent months developing The Pass to give visitors the ultimate ‘insider’ experience of Covent Garden. For the first time this new technology allows us to track customers’ favourite offers, so we can learn how Covent Garden visitors like to shop and dine. Already the best brands across the district are taking part and more are continually joining. Londoners won’t find the carefully curated offers, services and benefits at any of their other London stores,” said Beverly Churchill, Creative Director of Capco Covent Garden. The area now boasts luxury stores such as Chanel, Dior, Balthazar and Ivy Market Grill, as well as high value luxury properties, making it the perfect locale in which to launch such an app.

Once visitors download it onto their phone or tablet they will be able to look on the map for the location of each participating store—which include the likes of Clinique, Dior, Aveda, Penhaligon’s, Galeria Melissa, Oliver Sweeney, Blo Blow Dry Bar—and restaurants such as Laduree, Joe Allen and LIMA Floral. Special events, offers and rewards will then be offered to via the app, and more stores are set to be added in the future.

You can download the app for your Apple device here or for your Android device here.