Chopard Creates Exclusive Lipstick for L’Oreal

L’Oreal‘s classic Color Riche lipstick just got the mother of all luxury revamps. To celebrate the signature item’s 30th anniversary, the French beauty brand has partnered with Swiss luxury watch and jewelry maker Chopard to create a glittering, one-off jewel-encrusted lippie—L’Oreal Color Riche by Chopard. 

The collaboration was unveiled in a particularly haute (and fitting) location—at the Cannes Film Film Festival. 

The blood red shade can also be found in the rubies that adorn the bullet lipstick’s casing; the precious gems which make this particular beauty item so specifically rare and fabulous.

Though this item is rare because of Chopard’s involvement and likely shouldn’t be worn (like, ever), fans of the signature lipstick will appreciate healing ingredients like omega 3, Argan oil and vitamin E, all of which are included so that your lips stay smooth, soft and hydrated.

Unfortunately, this particular collaboration is a one-off: after being displayed at selected events, it will be auctioned off for charity, to be won by only one lucky bidder.

Bid away, we say. To echo L’Oreal’s slogan “…you’re worth it.”