Vivienne Westwood to Open First-Ever Flagship Boutique in NYC

British fashion designer and the queen of brining modern punk mainstream Vivienne Westwood will be debuting her first-ever flagship boutique in New York City.

The new location, which is slated to open in the fall, will give brand buffs that chance to purchase Westwood’s ready-to-wear lines: Gold Label, Red Label, Anglomania and Man and Westwood accessory collection. There will be a bridal and Gold Label Capsule collection eveningwear salon devoted to showcasing and fitting demi-couture gowns. In addition, Westwood will stock a selection of the World’s End collection, which is otherwise only available at Westwood’s London Boutique.

The highly anticipated boutique will occupy three floors of the French Beaux Arts townhouse. It will be neighbors to many of high-fashion power house brands. The boutique will sit across from Escada and the new Polo Ralph Lauren store as well as its Polo Bar. A few steps away, shoppers can spot Chanel, Burbery, Louis Vuitton and Christian Dior.

In a statement made to Women’s Wear Daily (WWD), Andreas Kronthaler, Westwood’s husband and the label’s creative director, said, “The building we have chosen for our shop has a great atmosphere and the area is perfect for us.”

Cristiano Minchio, chief executive officer of the company’s America business, chimed in, “New York is an important step for us as a company, so we had to find a location which best represents our brand. As soon as we opened the Los Angeles flagship, we started looking at different areas in New York and found a great building with lots of history, which was once part of the St. Regis Hotel.”

As part of Westwood’s American expansion, the New York City flagship store will be her third retail location in the U.S. The British designer opened her Los Angeles store in 2011 and the Honolulu location in 2013.

The French Beaux Arts is located at 14 east 55^th street, and the brand will be taking stock in the remaining floors.

(Photo via WWD)