IWC Shaffhausen Opens Gleaming New Design District Boutique

IWC Design District Store

Luxury Swiss watch maker IWC Schaffhausen is opening it’s second Miami location, on the heels of its successful Bal Harbour opening two short years ago. The classic brand is bringing it’s clean, aviation aesthetic to the Design District’s design-minded audience who will no doubt appreciate each of the six the brands six watch “families” and the limited edition time pieces that are available exclusively in the boutiques.

“The Miami Design District is a natural location for IWC, given its dedica­tion to remarkable design, fashion, art, and architecture all in one destination. The opening of our new boutique is an exciting moment for IWC and showcases our dedication to our customers,” explains IWC Brand President of North America, Edouard d’Arbaumont.

The boutique’s interiors have a sleek, masculine mix of slate stone and dark woods combined with grey Don Draper-esque fabrics, with white and chrome touches. To create the perfect environment, as much detail has been paid to the Deco-era furnishings as the brand does to making its watches. The location on 39th Street puts IWC in the heart of the emerging area, joining posh shops Rolex, Burberry and Valentino.

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