IWC Shaffhausen Opens Gleaming New Design District Boutique
Luxury Swiss watch maker IWC Schaffhausen is opening it’s second Miami location, on the heels of its successful Bal Harbour opening two short years ago. The classic brand is bringing it’s clean, aviation aesthetic to the Design District’s design-minded audience who will no doubt appreciate each of the six the brands six watch “families” and the limited edition time pieces that are available exclusively in the boutiques.
“The Miami Design District is a natural location for IWC, given its dedication to remarkable design, fashion, art, and architecture all in one destination. The opening of our new boutique is an exciting moment for IWC and showcases our dedication to our customers,” explains IWC Brand President of North America, Edouard d’Arbaumont.
The boutique’s interiors have a sleek, masculine mix of slate stone and dark woods combined with grey Don Draper-esque fabrics, with white and chrome touches. To create the perfect environment, as much detail has been paid to the Deco-era furnishings as the brand does to making its watches. The location on 39th Street puts IWC in the heart of the emerging area, joining posh shops Rolex, Burberry and Valentino.
Related Articles
Meet The Smoky-Sweet Strawberry Ember At The Ritz-Carlton Rancho Mirage
This week’s cocktail is the Strawberry Ember—a smoky-sweet mix of mezcal, strawberry, and spice that’s perfect for sultry nights.
Inside Prime Social Reserve, Naples’ New Rooftop Restaurant And Elevated Social Experience
Prime Social Reserve is a VIP-only rooftop club delivering high-touch hospitality and Japanese-influenced cuisine in Naples, Florida.
Inside Carrie’s Pilates: The Founder Tells Us What Sets Her Studio Apart
Carrie Minter Ebers on founding Carrie’s Pilates, her unique CP+ method, and empowering women through fitness and wellness.
The Langham And Lucid Motors Launch A Chic Pink EV That’s Turning Heads
The Langham and Lucid Motors team up on a sleek pink electric car, merging luxury and sustainability in one showstopping collaboration.
Three New LA Restaurants Join The Michelin Guide This May
Explore the three Los Angeles restaurants added to the Michelin Guide in May 2025, showcasing the city’s diverse and dynamic culinary scene.
From Beverly Hills To Austin, The American Afternoon Tea Scene Is Having A Moment
From couture-inspired pastries in Beverly Hills to high tea at Dior, here are the best afternoon teas popping up across the U.S. right now.
Latest Stories
-
Inside Prime Social Reserve, Naples’ New Rooftop Restaurant And Elevated Social Experience
Trending Articles
Related Articles
Meet The Smoky-Sweet Strawberry Ember At The Ritz-Carlton Rancho Mirage
This week’s cocktail is the Strawberry Ember—a smoky-sweet mix of mezcal, strawberry, and spice that’s perfect for sultry nights.
Inside Prime Social Reserve, Naples’ New Rooftop Restaurant And Elevated Social Experience
Prime Social Reserve is a VIP-only rooftop club delivering high-touch hospitality and Japanese-influenced cuisine in Naples, Florida.
Inside Carrie’s Pilates: The Founder Tells Us What Sets Her Studio Apart
Carrie Minter Ebers on founding Carrie’s Pilates, her unique CP+ method, and empowering women through fitness and wellness.
The Langham And Lucid Motors Launch A Chic Pink EV That’s Turning Heads
The Langham and Lucid Motors team up on a sleek pink electric car, merging luxury and sustainability in one showstopping collaboration.
Three New LA Restaurants Join The Michelin Guide This May
Explore the three Los Angeles restaurants added to the Michelin Guide in May 2025, showcasing the city’s diverse and dynamic culinary scene.
From Beverly Hills To Austin, The American Afternoon Tea Scene Is Having A Moment
From couture-inspired pastries in Beverly Hills to high tea at Dior, here are the best afternoon teas popping up across the U.S. right now.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events