IWC Shaffhausen Announces Raya Abirached as Brand Ambassador

After four years of successful collaboration IWC Schaffhausen announced  Lebanese television presenter, celebrity journalist and producer Raya Abirached as its new Brand Ambassador from the Middle Eastern region.



One of the most popular faces from the Middle East, Raya Abirached is well-known as the host for shows such as Arabs Got Talent and as anchorwoman and producer of Scoop with Raya on MBC.

Born in Lebanon, Raya began her career as a print and broadcast journalist before moving to the UK in 1999 where she continued to pursue her career in media. Ever since, she’s been traveling the world to meet and interview A-class celebrities, entertainers and athletes, producers and directors.

Raya has been involved with IWC for the past four years, covering regularly IWC events in Cannes, Geneva, Zurich and Dubai. Her most recent collaboration with the brand was on the IWC Gulf Filmmaker’s Award during the Dubai International Film Festival where she was hosting the IWC event.

“To be an official part of the IWC Schaffhausen family is a great honor for me,” says Raya. “IWC stands for distinguished craftsmanship and beautiful timepieces and the brand has been a great and constant support to the world of film and filmmaking which is my true personal passion. I’m looking forward to now sharing an even stronger bond with this brand. IWC Schaffhausen and I share the same passion and we have a lot in common: the enthusiasm for filmmaking and storytelling.”

IWC is located in Dubai at The Dubai Mall, and in Abu Dhabi at the Marina Mall and The Galleria. For more information, visit