IWC Schaffhausen Opens First Boutique in the Kingdom of Saudi Arabia

Swiss luxury watch manufacturer IWC Schaffhausen and its retail partner in Saudi Arabia, First Jewelry Group recently opened the first IWC boutique in Riyadh’s buzzing commercial area, Al Olaya.



The boutique offers visitors to explore not only IWC’s core collection, but also the recently launched Portofino Midsize collection. “With the opening of the boutique we are aiming to strengthen our ties with the Saudi Arabian market and to grant the country’s many watch connoisseurs the opportunity to experience our brand and products in a vibrant and luxurious atmosphere,” said IWC’s Brand Director Middle East & Indian, Karoline Huber.


Located in the First Jewelry shop in Al Olaya, the new boutique follows the same concept as other IWC boutiques worldwide: a space that allows clients to explore the brand’s diverse watch families which are elegantly displayed throughout the boutique. The interior boasts a dark wooden interior creating a warm and inviting ambiance as well as provides a private lounge area enabling customers to relax while they discover the brand’s haute horlogerie creations.

For more information, visit