Brit Morin: The Digital Martha Stewart

Photo Credit: Courtesy Brit + Co

With a new baby at home and the release of her first book Homemakers, just around the corner, most might say that entrepreneur Brit Morin juggles a full schedule. Given that the founder and CEO of the popular online media and e-commerce platform Brit + Co has been referred to as tech’s answer to Martha Stewart, needless to say she makes her busy schedule look effortless. In 2011, after stints at Google and Apple, the 28-year-old launched her own site, designed to unlock creativity by educating, inspiring and supporting makers. We checked in with the new mom, who lives in Marin with her husband Dave, son Ansel, born in October, and mini-bernedoodle Pixel, to find out how she spends her days now that her duties have multiplied.

How did your daily routine change through pregnancy?
More than ever before, I really focused on staying healthy and eating well. Another huge goal was keeping my stress level down — the occasional cheeseburger helped with that.

What’s a typical breakfast for you?
I love cereal! It’s my go-to breakfast, and let’s be real —sometimes it’s my dinner, too. To shake things up, I’ll have eggs some mornings. I love the juice from Pressed Juicery.

Speaking of dinner, do you go out or cook at home?
I love to cook. My favorite recipe right now is anything squash-related. Once a week, my husband and I have date night where we’ll go out to dinner — though we’ll see how that changes now that we’re parents!

What’s your exercise routine like?
I try to get a workout in every morning. When I’m traveling, I love trying new running routes; it doubles as a great way to sightsee. Sometimes I’ll take a local workout class that isn’t offered anywhere else. I also took up SoulCycle during my pregnancy. I think I’ve forever influenced the music choices of my son since we went so many times. He’ll certainly be an Ellie Goulding fan!

Tell me about your workplace.
We have a great space in downtown San Francisco that was once the home of the Museum of Craft and Design — very fitting! It doubles as an office space and a retail space where people can stop in to make things and buy products made by local designers. We also have several 3D printers and a laser cutter that people can come to see in action. It’s nice to have a space where you can take a “make break” to create something. Now that I’m a new mom, I’ll be working from home during the first part of my maternity leave. For now, I’m enjoying spending every waking moment with him.

How much time do you spend on social media?
Our audience is really active on social media and so am I. We found in our recently released State of the Maker Movement Report that 43 percent of makers post about their creative activities across social media. It’s a great way to get quick feedback on our content and projects, stay up to date on news, and interact with the maker community.

How do you get your creative juices going?
I’m fortunate to spend my days doing what I love; sometimes just being in our shop can bring instant inspiration. When I really need to get my creative juices flowing, I go outside. Nature, the city, and the colors all give a fresh perspective.

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