News | October 27, 2014

Najwa Karam Greets Fans at the Mall of the Emirates’ ‘World of Fashion’ Festival

News | October 27, 2014

The World of Fashion festival came to a close with the surprise appearance of star guest Najwa Karam, as multi-brand concept Etoile “La Boutique” was brought to the runway for two glamorous shows.

Najwa Karam World of Fashion

 

The best-selling recording artist and fashion icon of the Middle East graced the ‘World of Fashion’ stage and greeted guests. Karam also highlighted the pivotal role of the festival in pushing Dubai’s position as the fashion capital of the Middle East.

Luxury brands presented during the festival included Halston Heritage, Juicy Couture, Ted Baker, Herve Lager, Elie Tahari, to name a few. A charming selection of kids fashion brands also paraded the ‘World of Fashion’ stage with styles by Cavalli Kids andMiss Blumarine, in addition to a tailored makeup studio by Katakeet.

Highlights included catwalk shows by international designers such as Halston Heritage and California’s Juicy Couture, brought by Majid Al Futtaim Fashion in the Middle East, and the live on stage make-over demonstration by famed Lebanese celebrity makeup artist Bassam Fattouh. To support aspiring designers, Tiffany & Co presented an award as part of its ‘Emerging Designer’ campaign, to one talented design student from a UAE university to grow their potential.

Lastly, the event culminated with an exhibition honoring Diane Von Furstenberg’s 40th anniversary as the original maker of the wrap dress by bringing the traveling ‘Journey of a Dress’ exhibition to Dubai from Oct 24th– 31st. .

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