Magida El Roumi, the Lebanese international icon is the first Middle Eastern Humanitarian Ambassador for BVLGARI – Save the Children

On the occasion of its 130th anniversary and to increase its support for Save the Children, Bvlgari has announced that legendary Lebanese soprano Magida El Roumi will be the first Middle Eastern Humanitarian Ambassador for the Bvlgari – Save the Children Partnership.


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As a philanthropic champion the celebrity recogniszes the necessity of increasing the awareness of underprivileged children throughout Arab countries. On October 19, 2014, El Roumi and Save the Children representatives will embark on a field trip to visit the second biggest refugee site in the world: the Za’atari camp in Jordan. There she will interact with several Save the Children humanitarian and educational programs including the bread and food distribution points for the entire camp; the youth centers that assist children and young adults to cope with their individual tragedies, as well as uncover a sense of normalcy through informal instructive and sport related activities.

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A big part of her visit will be at the Rainbow kindergarten, one of three pre-schools built by Save the Children with the support of Bvlgari, where specially-trained educators run high-quality teaching programs for 6,000 children aged 3 to 5.

To date, Bvlgari has generated over €20 million (US $27 million) in donations for Save the Children. The sum exceeds, by far, the ambitious objective set in 2009 when the partnership began. Bvlgari’s campaign of unprecedented magnitude ensures that part of the proceeds of Save the Children jewellery – custom designed by Bvlgari – are donated to the charity.

Inspired by the iconic B.zero1 jewellery line, the special collection comprises a ring, launched in October 2010, and the latest addition: a pendant, launched in April 2014. Each piece is available in Bvlgari stores worldwide for €420 ($480), of which €75 ($100) are donated to Save the Children. After almost five years, the collaboration has developed into a strong and long-standing relationship.

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