Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum Extends Patronage to Downtown Design

Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Vice Chairman of the Board of Directors of Dubai Culture & Arts Authority (Dubai Culture) announced today the extension of her patronage to Downtown Design, taking place from October 28-31, 2014 at the foot of the iconic Burj Khalifa in Emaar’s flagship development, Downtown Dubai.

“Events such as Downtown Design demonstrate the commercial benefits of operating in Dubai and the huge potential the entire region holds for international brands,” said Benedict Floyd, Co-Founder and CEO of the Art Dubai Group. “Downtown Design offers a platform for design brands to capture the significant real estate developments recently announced in Dubai and the region, including preparation for Dubai Expo 2020 which offers the design industry countless opportunities.”

By focusing on upscale interiors, the fair is aligned with the current resurgence in the GCC construction sector. The property market in the UAE, Saudi Arabia and Qatar is expected to record an average growth of 9-10% in 2015, with USD 1.53 trillion worth of projects under construction in the GCC between now and 2025, according to industry experts.

Now in its second edition, this year’s fair has adopted the theme of ‘Original Design.’ Featuring a curated selection of the world’s trendsetting brands, that all share what fair Director Cristina Romelli-Gervasoni calls “originality in the quality of materials, the attention to detail, the superior craftsmanship and the thoughtful design that distinguish an original piece from an imitation.”

For more information, visit www.downtowndesign.com