News | July 24, 2014

Mercedes-Benz Fashion Week Swim 2015 Collection Recap

News | July 24, 2014

The Mercedes-Benz Fashion Week Swim has come to an end, and now is when everyone is re-capping what they saw, what they loved, what they didn’t love and (most importantly) what they absolutely need in their bikini closet. The key word to describe this year’s event is BOLD: bold silhouettes, bold patterns and colors and high waists. Even the more bohemian or classic swimwear lines were exploring the idea of swimwear as a true fashion statement, and veering away from the simple shapes we have all seen before.

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We Are Handsome

The husband and wife design-team of We Are Handsome spoke exclusively with Haute Living and gave us some insight on their 2015 line, which they say is “inspired by our travels and experiences [that] we have in different corners of the world.” The line is “confident, fun and adventurous” and is made with every woman in mind. When asked how they settle creative differences, We Are Handsome told HL: “We have never had a difference to date! We have a very similar styles and tastes. Though generally Jeremy has the final say on print creative and I have the final say on the styles.”

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Beach Bunny
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Frankie’s Bikinis, Francesca Aiello (Right)

California beauty and designer of Frankie’s Bikinis Francesca Aiello is– at only 19 years old– the youngest designer to present at MBFW Swim. Aiello, in an effort to “make suits for every girl,” finds inspiration from the girls she sees at the beach. The line incorporates low-cut bottoms, bohemian prints, and revealing crochet designs that are essential for the young, beach-chic lifestyle.

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Maaji Swimwear

To no surprise, Maaji filled the runway with bright colors and loud patterns. The line has perfected blending prints to create amazing reversible pieces. This season, yellow and purple dominated the runway, which is only fitting considering the collection is called “Royal Riders”.

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Mara Hoffman

Mara Hoffman did what she does best- vibrant prints. This season, she experimented with shapes from long sleeve and criss-cross tops, to cut-out one pieces, to high-waisted bottoms.

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Luli Fama
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Suboo

Suboo spoke exclusively with Haute Living and shared that their latest collection is inspired by modern dance and focuses on “luxe fabrications paired with flattering silhouettes…Our goal is always to make sure we are taking each collection to a new level while maintaining wearability. When asked how their quick rise to popularity has effected the brand, Suboo tells HL “I think we filled a niche in the market for attainable but chic resortwear. Moving forward each season, it’s about making sure that we continue to evolve while staying true to our brand identity.” From one pieces to bikinis, Suboo has created a fun line that remains true to it’s mature and luxurious roots.

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Minimale Animale

The Minimale Animale show was the place to be on Day 5 of Swim Week. The entire crowd was in awe as the brand put on a presentation like no other- provocative and daring, where models paired helmets and combat boots with cutting-edge, sleek suits that add a modern twist to our old swimwear ideals.

Notable guests included Michael Bay, Marysol Patton, Maria Menounos, Miami Beach Mayor Philip Levine, among many acclaimed designers and socialites.

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