Max Azria
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Photo Credit: BFA
Lubov and Max Azria opened up their Los Angeles home to one of the coolest fashion events of the summer: the first and only presentation of BCBG Max Azria‘s Resort 2015 collection.
The evening began with a shuttle to the couple’s mansion, La Maison Du Soleil, where an elite crowd of fashionistas sipped champagne as they mingled poolside.
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Photo Credit: BFA
Lubov, the Chief Creative Officer of BCBG Max Azria Group, gave a running commentary of her favorite looks (she loves fringe!) while announcing the new looks of three separate collections: BCBG ready-to-wear, BCBG Runway and Herve Leger.
Max, the brand’s CEO, chairman, founder and designer, hung back and watched his wife proudly from the sidelines with daughter Agnes, who, in between presentations, performed two original songs for the crowd.
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Photo Credit: BFA
In addition to the event’s host committee, which included Jamie Chung, Jared Eng, Nicole Chavez, and Rosci Diaz, additional guests included Emmanuelle Chriqui, Keke Palmer, ZZ Ward, Kilo Kish, Leah Pipes, Bellamy Young, Reid Scott and Mickey Rourke.
Guests were invited to pick out summer-appropriate BCBG sunhats and sunglasses upon exiting the event, which began in the late afternoon and carried on throughout the evening.