News | May 15, 2014

Mitchell Gold + Bob Williams Open Beverly Hills Showroom

News | May 15, 2014
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Photo: Alex Wyman

Beverly Hills is the home of Mitchell Gold + Bob Williams’ huge new flagship on the rapidly expanding Beverly Drive.

The luxe furniture designers have expanded and relocated their 10-year-old 3rd street store to the new, 11,500 square foot 90210 space.

The new Los Angeles flagship showcases the company’s signature store design, including soft white walls and floors, bright modular lighting and personally created furniture settings by Bob and Mitchell – showing customers serene ways to integrate eclectic styles of furniture.

The store will be in stock on most merchandise on the selling floor and also offer customers and the design trade the ability to custom-order pieces delivered in just six weeks (in most situations).

The flagship’s exterior and interior has been designed by New York-based architect James Bartholomew, in collaboration with the local LA-based architecture firm of Valerio, Inc. and overseen by Bob Williams.  The goal was to create a clean and modern backdrop for the company’s upholstered and slipcovered furniture, case goods (industry speak for armoires, beds, dining tables, chests, coffee tables, etageres etc.), lighting, area rugs, accessories, artwork, and a bespoke bed linen collection.  The store will be dog-friendly, with treats readily available to four-legged friends (and the company even sells dog beds in fabrics to coordinate with your sofas).

A grand opening event took place on May 8 and benefitted Project Angel Food, a local non-profit organization that cooks and delivers free and nutritious meals men, women and children affected by HIV/AIDS, cancer, and other life-threatening illnesses throughout Los Angeles County.

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