London-Based Label Whistles Is Now at Bloomingdale’s in NYC


Get excited fashionistas! The chic London-based fashion line, Whistles, is coming to New York. Right now, the trendy contemporary line currently ships stateside, but the company recently unveiled a permanent pop-up shop in Bloomingdale’s.

“The space is inspired by our Mayfair London store, we incorporated marble with steel wooden detailing to create a sleek modern yet soft interior,” Whistles CEO Jane Shepherdson said in a statement. “And in the shop there is a selection of our greatest hits: cashmere tracksuits, soft shearling jackets, summer dresses, and jumpsuits. Layered with this are limited edition pieces from our London Fashion Week presentation, using luxurious fabrics and created in smaller quantities.”

Though the new outpost is currently only offering women’s clothing, the brand plans to expand to men’s fashion later this fall. And if all goes according to plan, Whistles will expand to other locations within the country in the coming year.

“Our customer is always looking for what’s next,” Bloomingdale’s OVP and fashion director of women’s RTW Brooke Jaffe revealed. “Whistles is a new destination within Bloomingdale’s to discover the latest trends and experiment with personal style.”

Photo credit: Whistles