Haute Event: Audi Launches A3 with Janelle Monae/M.I.A. Hologram

Let us say this: Audi really knows how to throw a party. At Thursday night’s Audi A3 launch, the brand celebrated its latest model with a bi-coastal bash featuring two A-list performers and some serious high-tech hijinks.

Janelle Monáe took to the stage at Quixote Studios in Los Angeles for a live performance, and was joined for the show’s finale by M.I.A., who appeared via hologram while performing at the auto’s east coast debut at SIR Stage37 in New York. Haute!

In the spirit of the innovative new Audi A3, attendees on both coasts experienced a one-of-a-kind performance by both artists as each was joined onstage by a cutting-edge hologram of the other artist for a finale duet, which marked the first time a hologram incorporated integrated 3D projection mapping technology. The national launch events/performances were also live streamed online to Audi dealerships nationwide hosting their own A3 launch events.

The events also featured a custom RGB Audi A3 installation created by Milan-based artists Carnovsky, which provided a visual experience integrating the Audi brand in a high-tech and shareable way. Colored LED lights played with the printed color to highlight various Audi A3 “scapes” including the city, mountains and beach dependent on which RGB color was displayed.

We guarantee this is one performance that will not soon be forgotten, alongside fellow hologram simulations like Tupac‘s ‘reappearance’ at Coachella and Michael Jackson‘s Cirque du Soleil “ONE” simulation in Las Vegas.

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