Hermoine Boutique Opens in Dubai

A new fashion boutique has opened in Dubai to add to the city’s ever growing list of bespoke stores. Located in Magrudy Mall on Jumeirah Beach Road, Hermoine Boutique is 200-square meter store presenting a range of leading international and emerging designers.

Founded by Victoria Devin, a woman of French and Irish descent, the boutique offers a beautifully-curated array of evening gowns, fine silk, leather and accessories. With most of the selection bought in Paris and New York, Victoria has carefully hand-picked each item for a unique and harmonious blend of specialty garments. The store currently stocks four brands including Barbara Bui, Jay Ahr, Torn by Ronny Kobo and Sly010.

“The selection of brands was driven by the realisation that there was an undeserved area or space in the market for the mix of edgy French style that is embodied in Parisian chic,” says Victoria. “The designers I chose from are able to push sexiness without it ever looking too tacky, but rather sophisticated.”

From bold, edgy and sophisticated, shoppers can find great range of styles at Hermoine Boutique.

Hermoine Boutique is located on Jumeirah Beach Road. Tel: +971 43440320