Tory Burch Opens Rodeo Drive Flagship

Tory Burch has finally made its way to Rodeo Drive.

The haute designer has opened her first West Coast flagship at 366 North Rodeo Drive; it is the fourth of its kind in LA and its 30th in California.

The new Beverly Hills space is all about the glamour that befits its 90210 zip code.

It is a three-story, 4700-square-foot boutique has been custom designed by Burch herself and architect Daniel Romualdez with a brass fretwork façade inspired by Chinese Chippendale and an interior where abaca rugs, brown lacquer walls and cane tables provide a neutral backdrop for seafoam drapes, teal velvet sofas and blue-and-white porcelain.

Decorative elements like gold leaf peony wallpaper mixed with white coral sconces; a Madeleine Castaing carpet in an oak-paneled room; and a velvet sofa under an antique tile mirror Tory discovered in Morocco led an elegant touch to the designer space.

The VIP room is also supremely chic, and comfortable at the same time as it features a terrace, working fireplace and cozy living room.

The entire Tory Burch collection including ready-to-wear, handbags, shoes, jewelry, small leather goods, swimwear, accessories and the new fragrance and beauty collection with Estée Lauder are available at the new store.

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