Swatch Group Expanding Tourbillon Boutique Network in US
This week luxury conglomerate Swatch Group announced plans to open more Tourbillon boutiques. The boutiques are the distribution point for the Swatch Group’s prestige brands, which include Breguet, Blancpain, Glashütte Original, Jaquet Droz, Omega and Tiffany & Co.
The multibrand boutiques span three continents, with twenty-two stores in top haute horlogerie shopping locations. The new boutiques are in Seattle, Dallas, and Las Vegas.
In Seattle a boutique has been opened in the historic Fairmont Olympic Hotel. Meanwhile the Dallas location, the first Tourbillon boutique in Texas, will open at the NorthPark Center in October. Finally, the Tourbillon Boutique at the prestigious Crystals shops in Las Vegas has been relocated to a new 3,800 square foot space (making it the largest Tourbillon boutiuqe in the network).
Pictured above is the Tourbillon boutique at The Shops at Crystals in Las Vegas. Photo credit: PRNewsFoto/Swatch Group.
Related Articles
How The Revolutionary Sips Esencia Is Changing the Way the World Drinks
How Simone Caporale and Marc Álvarez’s revolutionary Sips Esencia in Barcelona is redefining global cocktail culture.
This Manhattan Hotel Has a José Andrés Dining Empire — and One of NYC’s Best Rooftop Bars
What defines a hotel? Serene Augustinus Bader spa to José Andrés’ restaurants at The Ritz-Carlton New York, NoMad.
And the Awards Go To… The Best Hotels to Stay at During Oscars Weekend
From Beverly Hills icons to design-forward downtown stays, these are the best luxury hotels to book during Oscars weekend in Los Angeles.
Stefano Ricci’s Niccolò Ricci on Why Real Luxury Means Never Compromising – And Why Americans Are Ready For It
Stefano Ricci CEO Niccolò Ricci talks U.S. expansion, the Explorer Project, and why luxury means never looking at the clock.
Nacho Figueras Has a New Game—And He’s All In
Polo icon Nacho Figueras talks his investment in the Florida Goats, the rise of padel in the U.S., and why Palm Beach is the next market.
The 5 Best New Restaurants in New York City to Try Right Now
The best new restaurants in New York City for spring 2026 — from a Michelin-starred tasting menu to a 100th-floor power table in Midtown.
Latest Stories
Trending Articles
Related Articles
How The Revolutionary Sips Esencia Is Changing the Way the World Drinks
How Simone Caporale and Marc Álvarez’s revolutionary Sips Esencia in Barcelona is redefining global cocktail culture.
This Manhattan Hotel Has a José Andrés Dining Empire — and One of NYC’s Best Rooftop Bars
What defines a hotel? Serene Augustinus Bader spa to José Andrés’ restaurants at The Ritz-Carlton New York, NoMad.
And the Awards Go To… The Best Hotels to Stay at During Oscars Weekend
From Beverly Hills icons to design-forward downtown stays, these are the best luxury hotels to book during Oscars weekend in Los Angeles.
Stefano Ricci’s Niccolò Ricci on Why Real Luxury Means Never Compromising – And Why Americans Are Ready For It
Stefano Ricci CEO Niccolò Ricci talks U.S. expansion, the Explorer Project, and why luxury means never looking at the clock.
Nacho Figueras Has a New Game—And He’s All In
Polo icon Nacho Figueras talks his investment in the Florida Goats, the rise of padel in the U.S., and why Palm Beach is the next market.
The 5 Best New Restaurants in New York City to Try Right Now
The best new restaurants in New York City for spring 2026 — from a Michelin-starred tasting menu to a 100th-floor power table in Midtown.
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events