Prima Cinema: Haute Hollywood’s $35,000 At-Home Movie Theater
Haute Hollywood doesn’t have to go to the movie theater anymore: the movie theater comes to them instead.
Those who shell out $35,000 can buy Prima Cinema, the first and only service to bring first-run movies to private at-home screening rooms.
During its soft launch, Prima gave its members opening day access to box office winners Despicable Me 2, Fast & Furious 6, Ted, The Bourne Legacy, The Purge and Identity Thief.
Most recently — last weekend, in fact — affluent viewers were treated to the premiere of Mark Wahlberg and Denzel Washington‘s 2 Guns from the comfort of their couches.
In September, Prima will offer the premiers of Vin Diesel’s Riddick and the Ron Howard-directed Rush with Chris Hemsworth and Olivia Wilde.
Unsurprisingly, the creators of Prima are a group of Hollywood’s most powerful people: President of Entertainment Media Ventures Sandy Climan, former Academy President Sid Ganis, former Twentieth Century Fox EVP Ira Rubenstein, TK Theaters Founder Theo Kalomirakis and marketing executive Lauren Fryefield.
The price tag might be steep, but it seems like a no brainer for true cinema fans that can afford it.
Like Haute Living Los Angeles? Join our Facebook page or follow us on Twitter @HauteLivingLA. Want Haute Living Los Angeles delivered to your inbox once a week? Sign up for our newsletter.
Related Articles
The Season Has Arrived: Two Summer Journeys for the Traveler Who Knows Where to Be
From the French Riviera’s gilded cliffs to the marble light of the Greek islands — this issue’s most inspiring summer experiences, curated by Haute Black.
An Evening to Remember: Haute Living Celebrates Daymond John
Haute Living gathered Miami’s most distinguished guests at Air Club Miami by Seaspice, for an intimate cover celebration honoring Daymond John—entrepreneur, investor and cultural icon. Photo Credit: Omar Vega Presented alongside partners Braman Miami, Rolls-Royce Motor Cars Miami, Tsinandali Estate Wine and Ayanat Skincare, the evening was a testament to the kind of luxury that […]
Here’s Where to Buy the Best Flowers for Mother’s Day
This is our guide to the best places to buy flowers from this Mother’s Day—from The Bouqs Co. to UrbanStems to 1-800-Flowers.
Haute Launch Alert: Dior’s New Beauty Products Are This Spring’s Must-Have Essentials
Dior launched two beauty products that we are shopping immediately: Dior’s Forever Skin Glow foundation and Hydrating Invisible sunscreen.
How Daymond John Stays on Top of the Food Chain: From Shark Tank to Shark Gevity
Daymond John goes beyond Shark Tank—exploring biohacking and his new longevity venture, Shark Gevity, in this exclusive Haute Living story.
A World-Class Equestrian Spectacle Returns to Miami Beach
Photo Credit: Courtesy of GCAT This April, the Global Champions Arabians Tour returns to Miami Beach, transforming the city’s iconic shoreline into a world-class stage for one of the most visually striking equestrian events in the world. From April 9 to 11, elite Arabian horses and their handlers will compete for championship titles and points […]
Latest Stories
Trending Articles
Related Articles
The Season Has Arrived: Two Summer Journeys for the Traveler Who Knows Where to Be
From the French Riviera’s gilded cliffs to the marble light of the Greek islands — this issue’s most inspiring summer experiences, curated by Haute Black.
An Evening to Remember: Haute Living Celebrates Daymond John
Haute Living gathered Miami’s most distinguished guests at Air Club Miami by Seaspice, for an intimate cover celebration honoring Daymond John—entrepreneur, investor and cultural icon. Photo Credit: Omar Vega Presented alongside partners Braman Miami, Rolls-Royce Motor Cars Miami, Tsinandali Estate Wine and Ayanat Skincare, the evening was a testament to the kind of luxury that […]
Here’s Where to Buy the Best Flowers for Mother’s Day
This is our guide to the best places to buy flowers from this Mother’s Day—from The Bouqs Co. to UrbanStems to 1-800-Flowers.
Haute Launch Alert: Dior’s New Beauty Products Are This Spring’s Must-Have Essentials
Dior launched two beauty products that we are shopping immediately: Dior’s Forever Skin Glow foundation and Hydrating Invisible sunscreen.
How Daymond John Stays on Top of the Food Chain: From Shark Tank to Shark Gevity
Daymond John goes beyond Shark Tank—exploring biohacking and his new longevity venture, Shark Gevity, in this exclusive Haute Living story.
A World-Class Equestrian Spectacle Returns to Miami Beach
Photo Credit: Courtesy of GCAT This April, the Global Champions Arabians Tour returns to Miami Beach, transforming the city’s iconic shoreline into a world-class stage for one of the most visually striking equestrian events in the world. From April 9 to 11, elite Arabian horses and their handlers will compete for championship titles and points […]
Subscribe to Haute Living
Receive Our Magazine Directly at Your Doorstep
Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.
Haute Black Membership
Your Gateway to Extraordinary Experiences
Join Haute Black and unlock access to the world's most prestigious luxury events