IWC Reopens Refurbished Boutique in The Dubai Mall

Swiss luxury watchmaker IWC Schaffhausen has reopened its refurbished boutique at The Dubai Mall. The boutique reflects the pristine precision of IWC watches as well as the brand’s superior engineering and innovation.

“Our refurbished boutique in The Dubai Mall is very special  to us,” says Karoline Huber, newly appointed Brand Dir­ector IWC Middle East & India. “It not only reflects our unique identity and provides an exceptional customer ex­perience, but also marks our commitment to the region. We are looking forward to welcoming visitors to our boutique and inviting them to experience IWC’s spirit and philoso­phy.”

The refurbished boutique is finished in dark woodwork, chrome and leather and boasts large windows that cast light on the various timepieces on display. Warm shades invite bou­tique visitors to enter and discover the fascinating world of the heritage and history of IWC Schaffhausen’s timepieces. Objects such as the miniature Mercedes­Benz Silver Arrow model car decorate the boutique and evoke a masculine and inviting mood.The store also features a charming lounge where clients can relax.

IWC is located at The Dubai Mall. Tel. +971 4