Eminem Rocks Casio G-Shock 30th Anniversary Party in NYC

Basketball City’s exterior may not seem warm and welcoming, but the inside decked out with bright lights, red carpet, unbelievable sound system and a display wall showing every G-Shock release since the company’s origination made it the perfect venue for the company’s unveiling of revamped classics and new releases.

With the help of celebrities and athletes like Brook Lopez, Jessica Stam, Louie Vito and James Marsden, G-Shock introduced a new version of the iconic 6900, the Rangeman and unveiled the metal twisted MT-G collection. Most importantly, the company announced their limited edition GDX6900MNM-1 timepiece in collaboration with Eminem, available this December.

After some treats and cocktails on the venue’s riverside terrace, Yelawolf and ultra-talented DJ Mick Boogie amped up the crowd for the one and only Slim Shady.

Renowned rapper Marshall Mathers absolutely rocked the mic at this year’s exclusive Casio G-Shock 30^th Anniversary Party, concluding with anthem ‘Not Afraid.’

Other celeb guests included Big Sean, Tiki Barber, Vanessa Bayer, Grizzwald ‘Grizz’ Chapman, Melanie Fiona, Estelle, Doug E. Fresh, Fabolous, Chris Meloni, Rebecca Minkoff, Alexandra Nicole Richards, Obie Trice III and more.

Photos courtesy of Marshallmatherstumblr, g-street