Held in the Clift Hotel was the fashion forward ASOS Penthouse after party for the Outside Lands. As guests queued up for an hour long wait before entry, Haute Living zipped in through the VIP line right by where Mini Cooper set up their station for Mini Night Out. Mini Night Out is a program where VIPs are safely chauffeured and escorted to the hottest spots in the city like Clift Hotel or the Grand club in the new peppy Paceman.
Inside, the lounge was filled with heart pumping music orchestrated by the hottest acts like Neon Indian, The Foals, The Head and The Heart and Twin Shadow Wynn. However we loved the special appearance by SF’s cult celebrities: Bob Saget and heart throb Uncle Jesse, John Stamos. It certainly was a Full House that night.
There were eco-friendly giftbags given out and a playful ASOS vending machine which would award guests for tweeting with little back to school gifts like wallets and stationary sets. We saw lots of festival fashion and fall trends mixed in since SF is always chilly at night. Our favorite sightings included layers of crop tops, army jackets, studded flannel, print mania and lots of leather.
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August 15, 2013What's On My Desk: Tiffany & Co's Brian Neel
