Mercedes-Benz Fashion Week Swim Starts Thursday


Every year Swim Week spices up the slowest part of the sweltering Miami summer with a slew of scantily clad swimsuit models, liquor-soaked parties and all the people who enjoy them. And just like a certain art show we know, the whole thing gets bigger every year with parties, style lounges and happenings-a-plenty. The Mercedes-Benz Fashion Week Swim at the Raleigh CfyoH.Em.56 serves as runway show HQ with industry-only style lounges and shows like Mara Hoffman, Beach Bunny and L*Space. Shows will also take place at the SLS Hotel South Beach.  Salon Allure at the W South Beach has mini-trade show and of course, there will be the big SwimShow and LingerieShow at the Convention center that draws international buyers and exhibitors to the 40,000 square foot swimwear extravaganza that was the impetus for the whole she-bang.

Soho House is celebrating with a style lounge and three days of events with Belvedere cocktails like “The Fashioinsta” made from Belvedere Pink Grapefruit, Lillet Blanc, grapefruit bitters and soda water. Fashionista

“Everyone looks forward to Miami Beach Swim Week,” says Jeff Lehman, Chair, Miami Beach Visitor and Convention Authority (MBVCA), “It’s one of the most glamorous events on Miami Beach with international models and designers, cutting-edge fashion and a coterie of parties and happenings for every taste.”
The celebration continues on the mainland at Village of Merrick Park, which has partnered with Vogue Brasil for a live fashion showcase featuring the Brazilian designers of Mercedes Benz Fashion Week Swim 2014 with special appearances by Vogue Brasil Fashion Director, Giovanni Frasson, Vix, Cia Maritima, Paola Robba and Sinesia Karol.