Kate Spade Opens Touch-Screen Storefronts for ‘Saturday’ Line
Kate Spade will install touch-screen storefronts at four NYC pop-up shops for her new line, Saturday. Making “window-shopping” a reality, eBay and Kate Spade’s high-tech partnership will allow shoppers to buy Saturday products from these displays via PayPal with a one-hour delivery guarantee. Active 24/7 from June 8-July 7, the touch-screen system maximizes retail space for the brand by showcasing items that space would otherwise not permit.
“This gives us the ability to produce more from our retail space,” Kate Spade CEO William McComb told Reuters. “My nickname for it is the Wall as a Mall.”
eBay has previously tested these storefronts but is making a debut with the ‘shoppable’ aspect of the interface.
Photo Credit: The Huffington Post
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