Salam Stores Opens Temperley London in Doha

On Sunday 12 May, Doha’s fashion elite gathered at The Gate Mall to celebrate the official opening of Temperley London, the latest mono-brand store in a series of planned openings. This exciting addition follows a soft opening phase and will compliment the existing selection of global brands already housed within the retail and lifestyle destination.

The reception was personally hosted by Alice Temperley MBE and took the form of a playful English Tea Party, referencing the brand’s British roots complete with a quaint grass garden where guests mingled, sipping tea and savoring delicate canapés. But no outdoor Tea Party is complete without a traditional game of croquet. The game was played by models dressed in designs from the latest Temperley London collections.

Qatar’s first Temperley London store reflects the personal vision of Alice Temperley, one of the most distinctive voices in Contemporary British fashion. Her timeless, feminine designs combine meticulous detail and embellishments with an English eccentricity and character drawing on everything British. Designed to offer a glimpse into Alice’s signature world through an array of bespoke detailing and charming wall-coverings, the Doha store acts as perfect setting for an array of exquisite seasonal collections from Temperley London including the latest SS13 garments. “The Middle East has always been very supportive of what we do,” says Temerley. “Some of my first private clients were from Saudi and it continues to be a strong area of growth for us commercially. We have found a great partner in Salam who really appreciates what we do, and we have worked on a store concept together that showcases us perfectly in this market.”

Temperley is located at The Gate Mall in Doha. Tel: +974 44077201.