News | April 8, 2013

The Outnet Unveil Edited Issa for All Collection

News | April 8, 2013

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In our ongoing quest to bring you the hottest Spring fashion previews, today we’re taking a look at Issa, the London-based cult-favorite brand founded in 2001 by Daniella Helayel. If the name sounds familiar, it’s no doubt thanks to one of Issa’s most high-profile fans: Kate Middleton frequently sports the brand’s signature silk-jersey designs.

Whether it’s a glamorous floor-sweeping gown for a royal outing, a chic shift for work or a printed style to stand out on the weekend, Issa does it all. That’s why we’re loving Issa for All: the Edited Collection, the brand’s current collaboration with The Outnet. It’s a curated collection of Issa’s most timeless classics, and with a color palette of fuchsia, emerald, cobalt, orange and metallics, it’s exactly what we have in mind for Spring.

Check out British model Olympia Campbell, who is the face of the collection, in this shoppable video below directed by Marie Schuller, head of fashion film at the award- winning SHOWstudio.

Issa for All: the Edited Collection is available exclusively at The Outnet. For more information, please visit their website

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