Haute French Label Iro Heading to LA


Images: Iro Facebook

Haute French fashion label Iro is expanding their U.S. presence with a boutique set to open in Los Angeles, following the recent New York City boutique opening.

Iro is known for their inspiring ‘rock and roll’ appeal, bringing musical influences to fashion. Launched in 2004 by brothers Laurent and Arik Bitton, Iro has evolved into a favorite among fashion editors and celebrities alike.

The brand just opened a New York City boutique, located at 450 Broome Street, and WWD is now reporting that Laurent and Arik want to “open stores in Los Angeles, San Francisco, Las Vegas, Chicago, Miami and Boston.” According to WWD, the brothers have “already decided on a location in Los Angeles…but declined to divulge the address or neighborhood.”

In the meantime, those in California who want to check out Iro, you can currently find their apparel in Ron Herman (Melrose Avenue, Brentwood, Beverly Hills and Malibu), Madison (Melrose Avenue, Brentwood, Pacific Palisades, Malibu and Westlake), Saks Fifth Avenue (Beverly Hills), Curve (Los Angeles and San Francisco), Nida (San Francisco), Nordstrom South Coast Plaza (Coast Mesa), Nordstrom Fashion Island (Newport Beach), Nordstrom The Grove (Los Angeles), Intermix (Coast Mesa, Los Angeles and Malibu), Barney’s (Beverly Hills), and Nordstrom Santa Monica.


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