News | April 30, 2013

Brooks Brothers Launches ‘Great Gatsby’ Collection

News | April 30, 2013

By Jennifer Kamm

Luxury men’s retailer Brooks Brothers is launching a limited-edition collection inspired by the highly-anticipated film, “The Great Gatsby.” F. Scott Fitzgerald was reportedly a huge fan of brand and even referenced it in his books.

So far, the store’s top sellers include a black bowtie with white tipping (the same tie worn by Leonardo DiCaprio in the film’s poster), a bottle green cotton cardigan with burgundy and white trim, and a white linen herringbone peak-lapel suit with a contrasting brown vest.

“The merchandise is selling very well,” Claudio Del Vecchio, chief executive officer of Brooks Brothers, told Women’s Wear Daily. “Much more than we expected.”

The company has also created Gatsby-themed window displays in its flagship stores, which showcase some of the 1,700 items it produced for the film.

Photo credit: WWD