Korean Rapper PSY Becomes Brand Ambassador for Cruciani

PSY, the Korean rapper known across the globe for the music video of his song Gangnam Style, has recently been named the new brand ambassador for Cruciani C bracelets.

Korean rapper PSY  reached over 1.1 billion YouTube hits this past year and even got President Obama dancing with his music video Gagnum Style. He has now joined forces with renowned Italian brand Cruciani to become the brand ambassador for the gorgeous traditional handmade Italian macramé lace bracelets which have been popular across the world August 2011.

The collaboration came about on the night of 31 December when he was celebrating his birthday in Time Square, New York. The rapper was given some Cruciani bracelets by a fan and it was love at first sight. PSY has not only gone without them since – he has even requested that the four-leaf clover bracelet with the heart in the middle, his favorite, be made in an additional 30 colors.

With fans in Italy and around the globe, Cruciani C bracelets are already popular with celebrities including Paris Hilton, Dita Von Teese, Michelle Rodriguez, Bar Refaeli and Isabeli Fontana. Rapper PSY is now the latest to fall under the Cruciani C bracelet spell and we are eager in anticipation to see what this creative collaboration will do next!

Cruciani, The Dubai Mall, +971 43864724.