Richard Branson | Virgin Group Ltd. Founder Richard Branson


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Sir Richard Branson wants his customers to get lucky – in more ways than one.

The billionaire’s Virgin America airlines finally launched its Los Angeles to Las Vegas route on April 22, and with it, a new “seat-to-seat” feature dedicated to inter-customer mingling. Yes, Sir Richard is playing matchmaker in the sky.

Travelers on this particular route – from the City of Angels to Sin City – can now use the airline’s Red touch-screen seatback entertainment system to send a cocktail to fellow travelers on one of its three daily round-trip nonstop flights. Bottoms up!

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