Rachel Zoe Joins Kim Kardashian’s Shoe Dazzle as Chief Stylist
Just last year, ShoeDazzle’s COO Deborah Benton left the company to become president at Nasty Gal, leaving behind one of the biggest shoe subscription sites ever. Despite Benton’s departure, co-founder Kim Kardashian has managed to keep the Santa Monica-based startup on the rise, especially with the new addition of celebrity stylist/designer Rachel Zoe as Chief Stylist.
“I really admire Rachel, and as a co-founder I am thrilled to welcome her as Chief Stylist,” Kim K mentioned on her blog. “She’s a force in fashion who will bring her world-famous vision and I can’t wait for her to make ShoeDazzle clients feel styled and glamorous!”
According to WWD, as of this month, member e-mails with Zoe’s tips and footwear picks will be sent out, along with a ShoeDazzle/Zoe television commercial soon to follow. We look forward to seeing all the new great tips and ideas that Zoe has up her sleeve for ShoeDazzle.
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